Is The Business Of Decoration Industry Good? Let's Look At The Three Listed Companies

- Sep 29, 2020-

 FB横幅

listed companies, as the mainstream force in the industry, have relatively good capabilities in acquiring customers, operating and delivering. To a certain extent, their situation can reflect better changes in the industry. so, what is the reality?


we take qijia.com, Dongyi Risheng and mingdiao decoration as examples to sort out the financial reports of the first half of the year. We can see that the first half of the year is basically facing a downward trend, and the net profit of revenue is greatly affected.


of course, these cutting-edge enterprises are trying to change their situation, such as doing live broadcasting, providing contactless services, launching group buying by communities, and reducing costs, etc., thus eliminating certain risks.


as a core decoration platform, Qijia's financial report can also reflect some situations of the decoration industry.


according to the financial report in the first half of the year, the revenue of qijia.com was 310 million yuan, a year-on-year decrease of 15.4%; among them, the platform business income was 207 million yuan, a year-on-year decrease of 2.07%; after adjustment, the net profit attributable to the equity holders of the company was RMB 6.871 million yuan, maintaining a profitable State.

 of course, it was also affected by the epidemic. After all, many places did not start work smoothly in the first quarter. The income in the first quarter declined, and the performance in the second quarter recovered significantly. Overall, the performance of Pan home furnishing industry is in the middle.


 and continue to attract new decoration companies, from 11042 in the first half of 2019 to 13624 this year, with an increase of 23.4%.


In terms of supporting decoration companies to tide over difficulties together, qijia.com has taken some measures, such as 100 million level special loan, opening PAAS platform, giving free use right of online design software for 2 months, free charge for live blasting software, flow support, free Commission for two months for new merchants, free online training, etc. some of the measures are relatively valuable.


At the same time, qijia.com has added measures such as home decoration content sharing in the form of streaming media, live selling, online signing, demonstration of live video sample room, and real-time video monitoring of construction site progress. The focus is to help businesses attract customers from online and reduce the purchase cost.


Qijia net's action is positive. Because of its large flow, it can bring customers and orders to decoration companies and help material enterprises to open up the sales channels of loading enterprises. The value of Qijia network in the industrial chain is obvious.


However, there are also bottlenecks. They hold a lot of traffic, but they have not become the core channel for owners to purchase home building materials like tmall and Jingdong. It's a pity.

                     

However, the newly signed orders were about 274 million yuan, including more than 266 million yuan in residential decoration design and construction business and 7.7822 million yuan in public decoration design and construction business, and the signing situation remained stable.


 in the financial report, mingdiao disclosed the arrangement for the second half of the year, focusing on the progress of project construction settlement, the application of assembly construction technology, and the promotion of baienbang packaged products.


 in the first half of the year, mingdiao signed 274 million new orders. In the second half of the market recovery, it has the potential to sign more orders, which shows that the company has a certain ability to cope with market changes.


In 2019, mingdiao's revenue will reach 899 million yuan, a year-on-year increase of 17.68%. It is very difficult to achieve this performance this year.

 it is not easy for many decoration enterprises to recover to the level of famous carving.


previously, Dongyi Risheng has launched a financing plan to reserve cash to cope with risks. Since March, it has obtained a comprehensive credit line of RMB 900 million from industrial and Commercial Bank of China, China Merchants Bank and Shanghai Pudong Development Bank. In July, it introduced 134 million strategic investment in Xiaomi technology.


In the first half of the year, she thought of many ways to get customers, such as improving PC terminal official website, H5 official website, landing micro official website, APP, small program, nationwide marketing small program, and operating the US group review, Xiaohong book, well lived, tiktok, jitter, and live small Gang traffic source.


Besides, the more than 500 live broadcast of home decoration was received in the more than 7000 tiktok, including suning.com, Jingdong, Tmall, jowin and B station. All branches across the country promote community group buying.


The "360 ° delivery management Tianyan system" was launched to decompose the home decoration process into 65 control points of 23 construction projects, and set up 75 control points of 9 acceptance nodes, so as to achieve real-time online control of project quality and progress.


 As a leading enterprise, it has the ability to win more customers' active choice, but it has not done so at present.